Is Your Business Ready to Blog?

 Not sure if your company should be blogging?

Take this quick, 5-Step Blog Readiness Test to find out.

I hear this question all the time from business owners, "Do I need a blog?"

My answer is usually, "It depends." Every company is different, so answering the question about whether your business needs a blog requires a quick assessment. Answer these questions to see if your organization is ready to take on the blogging challenge:

    Are you genuinely interested in writing a blog? Do you really want to blog, or would you just be doing it because you've heard that you should? If you don't want to write yourself, are you willing to allocate resources from you team (or hire someone) who can bring passion to your blog?

    Are you committed to blogging consistently? Whether your posts come monthly, weekly or daily, you need a consistent blogging schedule. You can plan ahead and post later, as long as you establish a pattern your readers can depend on. Adding fresh posts on a regular basis will help build a loyal following of readers for your blog.

The Benefits of Combining Event Marketing With Online Marketing Techniques

 The simplest way to achieve success in today's marketplace is to establish your business' presence online. The internet has changed the way businesses do their marketing. You need to keep up with the times and use online marketing strategies to promote your business. Investing in lead generation services and other solutions marketing firms provide may give your business the exposure it needs to stand out in the online market.

This does not mean you have to abandon your traditional marketing methods in favour of online marketing. Event marketing, when properly executed, may still provide you with the exposure you need to succeed.

Lead Generation

Finding potential customers, also called "leads", is one of the most important steps in a marketing campaign. In lead generation, you need to use ads and special offers to build up interest in your business. The goal is to get more people interested in what you are offering. The more interested they are, the more likely they will buy something from you.

A Review Of Distinctions Between B2C And B2B Lead Generation

 The difference between leads for B2B and B2C is pretty much basic for even the average business owner. However, it never hurts to make a quick review on some of the easily identifiable differences.

Now the first difference is of course, the target market. Obviously B2C is going to be much larger in number compared to B2B. Why is this so is because products for B2C are meant to serve relatively simpler and more private purposes (e.g. cleaning detergent, laptops, toys). In contrast, B2B leads don't necessarily represent individuals but individual companies. As such, they are much smaller in number but also pay higher than the average consumer.

The second difference is the process in which leads are converted into sales. In B2C, it can happen very, very fast. Take advertising for instance. You see a commercial on TV for this really delicious combo meal that's being served by a popular fast food chain. Suddenly, you realize you were about to go out and weren't sure where to buy lunch. In advertising, business owners use the power of suggestion to direct you to their establishment (or one of them) to make a purchase.

This process can happen quickly without too much thought or discussion but this actually occurs in several, rough steps. Remember, there can be a particular distinction between marketing and sales for business people. In marketing (or more specifically, lead generation), you simply point a prospect into the direction of your business. The sale however, then occurs right after when the prospect arrives there and places an order.