How Lawyers Can Use Marketing To Identify And Sift Out Hot Prospects

One reason why many lawyers don't like marketing or think it is not worth the effort is because they have not done it properly in the past.

This could be for a whole lot of reasons, but more often than not it is because of a lack of time and expertise.

There is also the confusion many lawyers have about marketing and sales - i.e. should marketing result in new clients signing up immediately or should it be separated totally from the sales function?

I want to answer these questions by focusing on what marketing should be...

Marketing should help lawyers identify prospects that are looking for specific legal services and have the money to pay to achieve their desired goals.

Given this, any marketing by law firms should focus on sifting out hot prospects as soon as possible so that the appropriate communications and resources are directed to them.

Using Online News Submissions to Gain Extra Visitors to Your Website

It can be quite hard to compete with other websites when it comes to attracting internet users to a specific website. If the site is in a popular field, like cars for example, then the competition is high due to the amount of Google searches being carried out. However, if a less popular field is being targeted then it's difficult because not many people are searching for that specific field anyway.

It's good to use keywords, meta tags, and other SEO techniques, but what many people forget is how Google ranks certain sites on their search engine. Yes, they do take into account well-optimised content, but many people forget that updated and useful content is being increasingly used as the determining factor. And that's where online news submission comes in.

What Happened?

In the past, a smattering of SEO was enough to get one's website to the top of the list, but with the recent Google Panda updates and the changes to these algorithms, it's the content which is reigning supreme. And that's why online news distribution is the perfect way to get websites to the top of the Google rankings.

Text SMS Services For Business - Why It Is A Must?

Why do you need text SMS services for your business? Let me put it this way - there was a time when businesses felt that they did not need a fax machine. The same was said about having a P. C. If you can show me a business that does not use a P.C. I will show you a business that is unsuccessful.

The Secret To Profits Using Text SMS Services

Sure everybody has heard the buzz about text marketing. Although Text Marketing is one of the best forms of marketing on the planet at the moment, it is not a magic bullet. It takes effort on the business owners end. The secret to text SMS marketing is you need to build a list of subscribers.

This can be done in a number of ways and it is dependent on your current financial model. For instance if you are the owner of a diner you might place your campaign on your table tents, or simply have your hostess or waiters inform the customer.

If you are in the real estate business, you can show your lists 24/7. All you would do is add your campaign information to your current signage and watch your list grow. The leads will come to you on virtual autopilot.