Top 5 Online Techniques to Manage Your Offline Events

Event organizers keep hosting one or more events throughout the year to meet new prospects and build strong connections. Organizers need to do a lot of work right from an event's creation till its completion. Whether you plan to host an event online or onsite (offline), you need to promote your events well so that it gets maximum attendance and in turn generates high revenues to meet your business goals.

Let's check out the top 5 online techniques to manage offline events.

Explore Social Media

From Facebook, Twitter to the more recent Google Plus, open accounts on these social media platforms to post your event details. These platforms are being explored by millions of professionals and business houses to instantly reach out to more people. Social media sites provide easy access to viewing profile pages of potential prospects and sponsors. You can search for like-minded people and gradually build up a network with the industry experts. You can create Facebook events to know what your attendees are expecting from your meeting or seminar and likewise adjust your events to satisfy them.

An Introduction To Mobile App Marketing and SEO

You're fast asleep at 2:00 AM when you are awoken with a Eureka Moment. You have just discovered an idea for a spectacular smartphone app. And you're right, it is spectacular. In a year your app will be bigger than Angry Birds. But how do you get started? Getting a bold new mobile app idea is hard, but you've accomplished that. Now, how do you build it? That is harder still. Finally, how do you market it? That may be hardest of all.

Most experts have agreed on some important, mandatory steps that need to be taken. Many of them are the surefire, reliable tactics that online marketers have been using for years. For truly successful mobile app marketers, these approaches are combined with inventive marketing tactics specific to the mobile application industry. While some experts disagree on the details, they do agree on many of the steps. Let's examine them here:

Prelaunch - Your marketing program has to start well before the official launch of your mobile app. As in any marketing project, you need to know who your customers are and where to find them. Some action needs to be taken to generate interest in your app. Word of mouth advertising, allowing a sneak and exclusive preview, creating a website for the app are all steps that can/should be taken before launch.

Strong Brand Identity Design

Strong brand identity design is what makes or breaks a business right from the start. The importance of visual brand identity is often under-appreciated, but it is one of the most determining factors for a business to be successful. People can hardly understand how much work is put into designing a logo and how it can determine the success or the failure of a business. The logo is the first impression that a potential customer gets from a company and we all know the importance of a first impression. The visual identity design of the company is the way this first impression unfolds, revealing more information about the company's profile. This part is the most critical to gaining the trust of a first-time potential customer.

Finding online graphic design professionals to create a conceptual design for your business is one of the most important decisions that you can make. You do not just want to go with any free graphic design company that you can find. It is worth it to put a little more money into this aspect of the idea, because high quality visual appeal will do wonders for your business. A great name and a great image set up makes brand identity designers worth so much money. If you have a good name with terrible graphics, there is no point in trying to make it work. The same can be said with the other way around. Really take the time to look through graphic design portfolios so that you can find a designer that you really feel comfortable with, at a good price. Most portfolios can be found right on graphic designers websites, and will give you a good idea of what to expect from them.

One Free Idea to Help You Promote Your Bar or Restaurant

As I'm writing this; Facebook has just launched its IPO and garnered over $100 billion in investment capital on its opening day. That is crazy. I can barely wrap my head around the idea.

You know what else is hard to understand? When bar owners keep telling me that social media is a fad and it isn't useful for them as a marketing tool. That is crazy. I can barely wrap my head around the idea.

Saying that Facebook can't help you market your bar or restaurant should be reserved only for people that have more business than they can handle every day. I can think of less than 5 places like that in the world. Funny thing, those places have active Facebook pages.

Most bars and restaurants do use Facebook one way or another. Most of them have a page of some type, and put a picture or logo on it. They even update it sometimes with menu offerings or promotions and "that" is about the extent of it for "most bars and restaurants."